How to Make Your Listing Go Viral in 5 Steps
First thing first. Why do you even want to go viral? The simple answer, you want to sell your home. The more complex answer, the world is changing rapidly, and real estate needs to keep up with it to stay relevant. If your home doesn’t stand out on social media, it’s likely to get lost in the mix and plethora of homes on the market today. Gone are the vanilla listing descriptions and boring double-sided flyers. Going viral is easier than you think. It just needs a little creativity.
Here are 5 steps to making your listing go viral!
1. Get gimmicky
From a 7-foot inflatable unicorn in the living room to a human-sized t-rex laying in the master bedroom or Christmas decorations in the middle of summer, these photos are sure to go viral!
2. Non-traditional video
Consider a themed video for your direct audience. Nothing says ‘luxury listing’ like singing a tune from the Great Gatsby throughout the video. Not to mention how a 20 person dance party can really emphasize that large living room.
3. Targeted photobombs
What could be more shareable than the listing agent strategically hidden in every photo? The more interaction and shares your posts get, the more social media algorithms love you and springboard your content further, reaching additional potential buyers.
4. Real lifestyle
Every house comes with a lifestyle. Micro apartments are easy to clean. Windowless apartments are great for shift workers or mole-men. Homes next to railroad tracks are sorta just like living next to a river! Just remember: don’t try to sell it as something that it’s not.
5. Tell stories
Your house doesn’t have to be a century-old to make this strategy work. Share a funny story from the electric ’80s, the nifty ’90s, or even the tech crash Y2K. If being old was the key to being entertaining, you’d never leave your parents’ side.
What You Need to Know
The internet is a weird place, best to embrace it rather than run from it. When you’re ready to sift through the nonsense, sell your home, and secure a loan for a new one, contact The Green Mortgage Team to get the ball rolling.
-Kyle Green
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